What is digital marketing? Digital marketing is the component of marketing using Internet and online based digital technologies like digital media and other platform to promote products and services. In simple terms we can call digital marketing as online marketing that is promoting brands as well as products. This is done using email, social media; web- based advertising, search engine optimization etc. Digital marketing is important as it connects brands with consumers when they are most receptive.
The term digital marketing was first used in the 1990s. Philip Kotler is known as the father of digital marketing.
The skills required for digital marketing are:
- Problem solving
- Data analytics
- Brand development and branding
- Social media
- Content creation
- Interpersonal skills
- Technical skills
Digital marketing has influenced customers or in other words we can say there are impacts of digital marketing on customer’s behaviour like decline in customer tolerance, comparison with other brands and products and so on.
Digital marketing has a very good scope as we can see earlier, we used to hear advertisements and all in radio whereas now new marketing strategies are been used from advertising on television to digital platforms like social media. It is the In-demand profession, highly paid industry, no barrier of age limits; grow one’s on business that is you can be your own boss.
There are different types of digital marketing they are: Search engine optimization, pay-paper-click, content marketing, social media marketing, email marketing, mobile marketing, analytics marketing and affiliate marketing.
The different digital marketing jobs are Content manager, digital director, analytics manager, marketing manager, Ecommerce manager and it goes on.
Some top influencers are Ryan Deiss he is popular for creation of customer value optimization. He is also CEO and founder of DigitalMarketer.com. Neil Patel is another person who is famous for search engine optimization and Quick sprout. There are many more influencers in the digital marketing field.
Digital psychology is an emerging concept where it combines digital marketing with behavioural economics and psychology to uncover how people behave especially online. It aims to identify how you can create a form of online communication that is persuasive to the unconscious mind. Other than this colour also plays an important role in marketing especially when it comes to design, infographics and website design these all attract customers. Therefore, content is the atomic particle of all digital marketing.